Empower Promotes Shaun Ethier to Chief Client Officer
New Agency Role to Shape Omni-Experiences for Clients
CINCINNATI (May 18, 2017) – Media Agency of the Year, Empower announced today the promotion of Shaun Ethier to Chief Client Officer. The CCO position is a new role the agency created to guarantee the delivery of holistic omni-experiences across Empower’s client portfolio.
“Empower is breaking the typical media agency mold,” said Empower’s CEO Jim Price. “As our Creative, WOMM and Digital Marketing Communication offerings increasingly become threaded through all our media efforts, it’s clear that we need someone at the helm of all client engagements. Given Shaun’s respected rapport with employees and clients and performance-driven work ethic, I’m proud to place him in this critical role,” said Price.
As CCO, Ethier will oversee account service, program management, business development and agency marketing practices.
“Empower’s got the right chemistry in place,” said Ethier. “As a trusted independent company that’s data-driven and equipped to deliver omni-experiences, we’re able to drive clients’ business faster and farther than most of the industry. In my new CCO role, I look forward to harnessing these ingredients to deliver even stronger on Empower’s promise to do what’s right for clients,” he said.
Ethier has nearly 20 years of agency and media experience and has been with Empower as the vice president of account service since October 2015. Prior to Empower, he was the key accounts sales manager at Enquirer Media and worked at POSSIBLE, Northlich and Loren/Allen/Odioso.
Empower is The Creative Media Agency that Builds Trust at Scale. Founded 34 years ago on a foundation of trust and transparency, Empower was named MediaPost’s 2016 Media Agency of the Year. Our award-winning integrated team of experts in audience, media, message and measurement deliver data-driven, tech-enabled and emotionally-charged Creative Media.
Tackling business challenges with the precision of an engineer and the heart of a matchmaker, Empower goes beyond securing impressions and makes those impressions personal. That’s how you build trust in the space between brand and consumer at scale. Some of our biggest fans include Bush Brothers, Wendy’s, Famous Footwear, Ashley HomeStore, Gorilla Glue, Brooks Running Company, GNC, PetSmart, TriHealth and Fifth Third Bank.
Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. While much has changed over the course of our company history, some things remain: we are an independent, certified women-owned business, and we will constantly challenge the media status quo.
Meghann Craig for Empower