Empower’s David Germano to Co-Chair ANA’s Content Marketing Committee
The King of Content Joins Forces with Advertising’s Most Credited Association to Bring Best-in-Class Methodologies to Industry Leading Brands
CINCINNATI (June 28, 2018) – When Empower Vice President of Digital Marketing, David Germano, was invited to co-chair the Association for National Advertisers’ (ANA) Content Marketing Committee, it was a win-win for The Creative Media agency that’s been praised by the ANA for its leadership in trust and transparency.
“David’s enthusiasm and passion for Content Marketing are a tremendous addition to the ANA’s Content Marketing Committee,” said Paul Robinson, director of Content Marketing at the ANA. “His background and experience will contribute to our incredible team and help us continue to provide the best-in-class experience our ANA members expect from our committees,” he said.
The ANA offers seven brand activation committees, with content marketing being among the newest.
Germano says, “My goal is to work with the committee chairs to provide insightful content for members that addresses today’s hot-button topics that content marketers are trying to navigate. And in turn, the fruitful discussions we hash out in these meetings will benefit Empower’s clients and may even provide a platform for some of our closest brands to share successful strategies that we’ve armed them with along the way.”
The ANA committees help identify issues that the ANA should be made aware of (and perhaps take action on) and provide strong credibility to a position. Many members serve on a committee task force to dive deeper into member concerns and move the industry forward. Germano is in good company with his other committee chairs including:
- Phil Cara, SVP, Brand Engagement, BuzzFeed, Inc.
- Bruce Kalfus, Senior Director, ESPN Sports Marketing
- John von Brachel, SVP, Content Marketing Executive, Bank of America
The next meeting will take place August 14, 2018 in New York featuring speakers from Twitter, Buzzfeed, Anheuser Busch and Crayola.
About the ANA
The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers, and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes more than 1,000 companies with 15,000 brands that collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of more than 750 client-side marketers and 300 marketing service providers, which include leading agencies, law firms, suppliers, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit ANA Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities.
Empower is The Creative Media Agency that Builds Trust at Scale. Founded 34 years ago on a foundation of trust and transparency, Empower was named MediaPost’s 2016 Media Agency of the Year. Our award-winning integrated team of experts in audience, media, message and measurement deliver data-driven, tech-enabled and emotionally-charged Creative Media.
Tackling business challenges with the precision of an engineer and the heart of a matchmaker, Empower goes beyond securing impressions and makes those impressions personal. That’s how you build trust in the space between brand and consumer at scale. Some of our biggest fans include Bush Brothers, Wendy’s, Famous Footwear, Ashley HomeStore, Gorilla Glue, Brooks Running Company, GNC, PetSmart, TriHealth and Fifth Third Bank.
Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. While much has changed over the course of our company history, some things remain: we are an independent, certified women-owned business, and we will constantly challenge the media status quo.
Meghann Craig for Empower