Empower’s Raleigh Cavey shares “Four tips on getting the most from PR analytics” in PRWeek
Earned media is transforming. Take it from the journalists themselves. According to Cision’s recent 2019 State of the Media report, the number one concern to journalism in the last 12 months was that ‘social networks and influencers [were] bypassing traditional media.’
In order to accommodate the trend of competing sources of information, journalists are relying on more first-party data about audience behavior like clicks, view-time, and keywords to inform content development.
In fact, data is forcing the entire industry to make more informed, strategic decisions. Visit PRWeek to read Raleigh Cavey’s four tips on how to strategically approach PR measurement.
Empower is The Creative Media Agency. Recognized as an Ad Age Agency A-List Standout, our award-winning integrated team of experts in audience, media, message and measurement deliver data-driven, tech-enabled and emotionally-charged Creative Media.
Tackling business challenges with the precision of an engineer and the heart of a matchmaker, Empower goes beyond securing impressions and makes those impressions personal.
Some of our biggest fans include Brooks Running, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, Famous Footwear, Ashley HomeStore, Gorilla Glue, Rust-Oleum, PetSmart, TriHealth and Fifth Third Bank.
Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati and has a rapidly growing Chicago office. Located in the city’s bustling River North neighborhood – Empower’s Chicago team is just steps from the Merchandise Mart.
While much has changed over the course of our 34-year company history, some things remain: we are fiercely independent and we will constantly challenge the media status quo.
Meghann Craig for Empower