O-Cedar® Names Empower Media AOR
CINCINNATI (December 14, 2017) – O-Cedar, the premier brand in durable floor care, has chosen Media Agency of the Year Empower as its Agency of Record. The O-Cedar brand, best known for its Easy Wring Spin Mop, is a brand of Freudenberg, a leading international manufacturer of branded household goods.
Empower’s longstanding expertise in the home category with clients such as Shaw Floors, Gorilla Glue, Rust-Oleum and Formica played a key role in the decision-making process.
O-Cedar Director of Marketing Mike Esposito agrees that Empower’s experience and prowess reflect how his own brand operates, and he looks forward to growing business with new digital and traditional media tactics.
“As a family-owned company, it is important to O-Cedar that we invest in partners that have the same culture and vision that built our brand,” Esposito says. “With Empower, we immediately felt the chemistry and recognized that they have the skill to back up cutting-edge ideas.”
O-Cedar has dedicated over 100 years to removing the “work” from housework with a constant focus on innovation. This focus, says Empower Chief Client Officer Shaun Ethier, is what the agency admires about the brand and will set the foundation for a successful partnership.
“We are thrilled about the opportunity to work with O-Cedar,” Ethier says. “It’s a natural match with our experience and vision for the O-Cedar brand.”
Widely recognized by its iconic red handle, O-Cedar was the first brand to produce a self-wringing mop, market the first angle broom and introduce the first spray mop to offer both disposable and machine-washable microfiber pads. Innovation is a part of O-Cedar’s history and its dedication allows customers to get the job done quickly, easily and with confidence.
About Freudenberg Household Products
FHP is a division of the Freudenberg Group headquartered in Weinheim, Germany. The company’s Household Products division is a leading international manufacturer of branded goods including household cloths, cleaning products and laundry care products, and is the leader in virtually all markets in which it competes. The Freudenberg Household Products division employs about 2,300 employees globally and is best known in America for its O-Cedar® brand and signature tagline “O-Cedar Makes Your Life Easier!®”
Empower is The Creative Media Agency that Builds Trust at Scale. Founded 33 years ago on a foundation of trust and transparency, Empower was named MediaPost’s 2016 Media Agency of the Year. Our award-winning integrated team of experts in audience, media, message and measurement deliver data-driven, tech-enabled and emotionally-charged Creative Media.
Tackling business challenges with the precision of an engineer and the heart of a matchmaker, Empower goes beyond securing impressions and makes those impressions personal. That’s how you build trust in the space between brand and consumer at scale. Some of our biggest fans include Bush Brothers, Wendy’s, Famous Footwear, Ashley HomeStore, Shaw Floors, Gorilla Glue, Dremel, PetSmart, TriHealth and Fifth Third Bank.
Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. While much has changed over the course of our company history, some things remain: we are an independent, certified women-owned business, and we will constantly challenge the media status quo.
Meghann Craig for Empower