OneSight Selects Empower As Creative and PR Agency of Record
Together, The Global Vision Care Nonprofit and Independent Creative Media Agency will Help the World See the Importance of Access to Vision Care for Those in Need
CINCINNATI (June 14, 2018) – When Empower was invited to participate in OneSight’s Creative and PR review it was a no brainer for the Creative Media agency who has built a studio of multi-talented creatives to influence all media and messaging solutions for clients. As a result, Empower’s Creative prowess has not only redefined what it means to be a media agency, but also taken on a life of its own. Commercial shoots, product development and front-end innovation are just a few examples of what this star-studded cast of creatives are unleashing into the marketplace. Pair this with OneSight’s mission to improve the lives of 1.1 billion people by giving them the gift of clear sight and you’ve got one powerful passion partnership. Because clear sight does so much more than help people see clearly. It helps them perform better in school, earn more and connect more deeply with one another. Through best-in-class storytelling these two independents will partner together to empower change.
“After experiencing how intertwined Empower’s Creative and Public Relations teams were in bringing ideas and stories to life that elicited such powerful emotional responses we knew we found our perfect match,” said George Alexander, senior manager, creative & communications at OneSight. The 2009 Cannes Gold Lion recipient went on to explain that he really valued Empower’s collaborative approach to the work. “I don’t have to wear my client hat with Empower. We are a team steering the ship together,” said Alexander.
These qualities, backed by Chief Creative Officer Jeff Warman’s impressive philanthropic portfolio including the LIVESTRONG Foundation, Muhammed Ali Center and STAND as well as the PR team’s experience working with charitable organizations like Children’s Miracle Network Hospitals® and St. Jude Children’s Research Hospital®, OneSight awarded both pieces of business to Empower.
“It’s interesting how things tend to always come full circle,” said Empower CEO Jim Price. “In a way, Empower was built on improving vision for all. LensCrafters was our first client 33 years ago and we helped fast-track their business into being one of the biggest eyewear retailers. Now we are helping OneSight forge the most meaningful relationships to their business–volunteers, donors and most importantly those in need of sustainable vision centers.”
To date, OneSight has helped ten million people in 46 countries see clearly. By 2020, OneSight will provide ongoing access to vision care to over 25 million people.
OneSight is an independent nonprofit committed to providing access to vision care for those in need in our lifetime. It’s our mission to bring eye exams and glasses to the 1 in 7 people on our planet who lack access to vision care. Because when we see better, we live better. See how you can make a difference at onesight.org.
Empower is The Creative Media Agency that Builds Trust at Scale. Founded 33 years ago on a foundation of trust and transparency, Empower was named MediaPost’s 2016 Media Agency of the Year. Our award-winning integrated team of experts in audience, media, message and measurement deliver data-driven, tech-enabled and emotionally-charged Creative Media.
Tackling business challenges with the precision of an engineer and the heart of a matchmaker, Empower goes beyond securing impressions and makes those impressions personal. That’s how you build trust in the space between brand and consumer at scale. Some of our biggest fans include Bush Brothers, Wendy’s, Famous Footwear, Ashley HomeStore, Shaw Floors, Gorilla Glue, Dremel, PetSmart, TriHealth and Fifth Third Bank.
Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. While much has changed over the course of our company history, some things remain: we are an independent, certified women-owned business, and we will constantly challenge the media status quo.
Meghann Craig for Empower