TriHealth Names Empower Creative Media Agency of Record
Two Local Industry Leaders Team Up to Improve the Health of the Cincinnati Community
CINCINNATI (June 25, 2018) – TriHealth, Cincinnati’s premier healthcare system, has named The Creative Media Agency, Empower, its agency of record (AOR). Comprised of five hospitals – including two of the top 100 in the nation, Bethesda North and Good Samaritan – TriHealth’s mission is to improve the health status of the people they serve by providing a full range of services, including prevention, wellness and education.
The partnership comes amidst a rapidly changing healthcare landscape. “The intense consumerism that has affected nearly every other industry is finally emerging in healthcare,” said TriHealth Vice President of Marketing and Public Relations, Rob Whitehouse.
“People want more transparency, which includes knowing outcomes, costs and patient satisfaction ratings. Empower, with a proven track record of building trust at scale and experience helping businesses thrive in so many other industries, understands this shift. These qualities combined with their Creative Media approach provides us with vital insights and methodologies to meet these consumer demands.”
The not-for-profit health system serves the Greater Cincinnati region with over 140 sites of care employing over 800 physicians, medical specialists and residents, making it the largest network of primary care generating almost $1.9 billion in revenue. With all TriHealth has to offer within a single network, patients can experience a faster time to treatment, better outcomes and lower costs through the elimination of duplication.
“TriHealth already has a good pulse on what people expect from their healthcare providers,” said Jim Price, CEO at Empower. “They have a meaningful story to tell and we are equally as passionate about their vision. Healthcare is personal. And like all personal relationships, they require trust. We will challenge TriHealth in the right ways to better connect with current and future patients in a way that is creative, emotional and backed by data and science.”
TriHealth is an integrated healthcare system of hospitals, physicians and the community working together to help people live better. They provide clinical, educational, preventive and social programs through Bethesda North, Bethesda Butler, TriHealth Evendale, Good Samaritan and McCullough-Hyde hospitals and more than 130 other locations throughout Greater Cincinnati. This includes an ambulatory network, physician practices, research division, employer-based health services, hospice care, and fitness and health facilities. Learn more at trihealth.com, Facebook.com/TriHealth, @TriHealth on Twitter, and at YouTube.com/TriHealth.
Empower is The Creative Media Agency that Builds Trust at Scale. Founded 33 years ago on a foundation of trust and transparency, Empower was named MediaPost’s 2016 Media Agency of the Year. Our award-winning integrated team of experts in audience, media, message and measurement deliver data-driven, tech-enabled and emotionally-charged Creative Media.
Tackling business challenges with the precision of an engineer and the heart of a matchmaker, Empower goes beyond securing impressions and makes those impressions personal. That’s how you build trust in the space between brand and consumer at scale. Some of our biggest fans include Bush Brothers, Wendy’s, Famous Footwear, Ashley HomeStore, Shaw Floors, Gorilla Glue, Dremel, PetSmart, TriHealth and Fifth Third Bank.
Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. While much has changed over the course of our company history, some things remain: we are an independent, certified women-owned business, and we will constantly challenge the media status quo.
Meghann Craig for Empower