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Alaina Pratt
SVP, Operations

Alaina is a results-focused operational leader, with 15+ years of experience strategically leading cross-functional teams with a problem-solving mentality. A project manager at heart, Alaina is a key force in streamlining and simplifying complex processes to drive people to work smarter, not harder. 

 She plays a role in managing the agency’s innovation pipeline, proprietary product development, as well as evaluating and supporting implementation of business-wide technology solutions. Her experience with client service, paired with her passion for operations, helps drive her team to ensure flawless execution across the organization to ensure we deliver outstanding work for our clients. 

 Her experience prior to Empower includes sales, client service and program management across CPG organizations, creative agencies and the tech start-up world.