Well-versed in media across all disciplines, Amy has more than 20 years of experience managing the planning process across multiple specialties to deliver holistic strategy and integrated campaigns to her clients. She’s led planning initiatives for brands including Ashley, Conn’s HomePlus, Famous Footwear, EpiPen, Stryker, Rust-Oleum, TCH, PetSmart, VTech, McDonald’s, General Motors, World Kitchen (Pyrex/Corningware), Mohawk Flooring, Case IH and Tenneco Automotive.
Over the course of her career, Amy has worn many hats including buying, planning and client management. She draws on her experience in all of these disciplines when developing plans that deliver on actionable consumer insights to drive, both, ROI and business results. Amy’s diverse experience helps her collaborate with a variety of teams to bring more efficient and successful plans to her clients. Since 2010, Amy has been leading Empower’s Retail Center of Excellence.
Prior to joining Empower, Amy worked for Cramer Krasselt, Fahlgren, Northlich and even spent years as a Media Buyer for General Motors, where she negotiated and executed multimillion dollar broadcast media plans and sports packages.