Amy Johnson

SVP, Co-Head Integrated Planning

Well-versed in media across all disciplines, Amy has more than 20 years of experience managing the planning process across multiple specialties to deliver holistic strategy and integrated campaigns to her clients. She’s led planning initiatives for brands including Ashley, Conn’s HomePlus, Famous Footwear, EpiPen, Stryker, Rust-Oleum, TCH, PetSmart, VTech, McDonald’s, General Motors, World Kitchen (Pyrex/Corningware), Mohawk Flooring, Case IH and Tenneco Automotive.

Over the course of her career, Amy has worn many hats including buying, planning and client management. She draws on her experience in all of these disciplines when developing plans that deliver on actionable consumer insights to drive, both, ROI and business results. Amy’s diverse experience helps her collaborate with a variety of teams to bring more efficient and successful plans to her clients. Since 2010, Amy has been leading Empower’s Retail Center of Excellence.

Prior to joining Empower, Amy worked for Cramer Krasselt, Fahlgren, Northlich and even spent years as a Media Buyer for General Motors, where she negotiated and executed multimillion dollar broadcast media plans and sports packages.

Interview.

with Amy Johnson

What makes you excited to come to work every day?

Getting to work alongside talented and smart people who are passionate about their craft and collaborating with them to create great work in support of our client’s business.

You have been in the industry for quite some time, why media?

A career in media is the perfect combination of leveraging data, experience, and creativity to bring strategies and plans to clients to grow their business. Media is an industry that is fast-paced and ever changing, I am always learning and am never bored! I especially love how the industry has evolved in terms of measurement and having the ability to truly tie plans to results.

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