In leading Empower’s Intelligence division, Brett ensures we bring together research, data science, media analytics, and data solutions to unlock performance by seamlessly developing holistic views of the consumer landscape, our client brands, and campaign drivers. He also brings unique expertise in socially responsible analytics and data ethics that enables clients to deliver sustainable long-term growth.
With a career centered in driving results through analytical methods, Brett built his trade through leadership positions within multiple global marketing agencies, including OMD, Digitas, and Wunderman. He has led significant marketing transformations for brands such as Bank of America, Whirlpool, Disney, Eli Lilly, State Farm, and the U.S. Army. He brings a strong collaborative approach from his training grounds at Price Waterhouse where he was key in growth initiatives at McDonald’s, Bristol Myers Squibb, Unilever, and the U.S. Postal Service.