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Connie Ross
VP & Chair, DEI

As Vice President & Chair of Empower’s Diversity, Equity and Inclusion Advisory Board, Connie leads internal and external Diversity initiatives on behalf of the agency. She combines her 18+ years of experience in media buying with a passion to transform our industry into a more diverse and inclusive community. Working closely with HR, clients and vendors, Connie aims to deliver innovative solutions and programming to drive change.

Connie previously served as Practice Lead for our Search team. She helped to develop process standards and testing methodologies resulting in consistent growth in revenue for our roster of clients. Her client experience includes brands such as Brooks Running, Famous Footwear, Bush’s Beans, Luxottica Retail, Roto-Rooter and O-Cedar.
She practices relentless optimism when it comes to DEI initiatives and believes it deeply benefits and enriches the work that we do.

Interview.
Connie Ross
What gets you excited about your DEI role?
Each day, I get to practice reckless optimism…knowing that just one conversation or interaction can have a long-lasting impact and expand on a person’s view of Empower, our communities and this industry. I also love to learn about people and hear their stories… making me appreciate the uniqueness we all possess.
What impact do you hope to have on Empower through your DEI efforts?
First off, I am lucky to be in this role at Empower. From the first day I started at the company I felt it was an excellent fit for my values that all laddered up to possessing an unwavering will to always do good. I work with some truly awesome people who are doing some truly awesome work and always looking to do the right thing for our clients. I hope that I can just introduce a few new things to our thought process and workflow, triggering a new superpower of total authenticity. The power in recognizing that we all have different lived experiences and bringing those experiences to the table each day to be better and do better work on behalf of our clients that the industry will take note of.
When you are not traveling with your sons’ basketball, soccer, and football teams what are you up to outside of work?
There’s never an end to sport activities in my household, I am always on the go. Honestly, I couldn’t imagine my life without a game or practice each night!