Erica brings a depth of insight (and a sense of humor) to communications planning with over a decade of experience in integrated media and communications strategy. She is a strategic marketing professional with a strong track record of creating cutting-edge and effective campaigns for clients across all verticals at national and local levels.
Erica’s curious nature and ability to connect the dots between what’s happening in culture with Creative and Media have come together in the form of campaigns that not only capture attention, but create business results for clients.
Erica is an avid reader and frequents art museums, galleries and shows. She has also spent the past five years volunteering her time with Human Rights Campaign, where she works to support their mission. HRC “envisions a world where LGBTQ+ and community members who use different language to describe identity are ensured equality and embraced as full members of society at home, at work and in every community.”
In her past life, she spent time at 22squared, Generator Media + Analytics as well as Mindshare. Some of Erica’s biggest fans include brands like AdventHealth, Baskin-Robbins and Costa Rica Tourism.