As VP, Head of Intelligence Kathi leads Research and Data & Analytics. Kathi has 19+ years of marketing expertise leading teams across consumer and media measurement with experience at Ipsos, ARS, ComScore and IRI. She is an expert in Market Mix Modeling and has worked across CPG & Retail clients to deliver actionable insights that fuel brand growth. Her client experience includes Bayer, Campbells, Hershey, Hormel, Kroger, Petco, P&G, Nestle, and Starbucks.
Kathi is passionate about making analytics accessible. Research and analytics need to be a part of the brand performance story and they need to be delivered with a clear point of view and actionable next steps.