EVP, Laura Nix has climbed up the ranks in her 20-year career at Empower making her a well-rounded leader that clients and colleagues trust and look to as a guiding light. She’s molded herself into being a retail thought leader credited to her experience driving results for clients like Famous Footwear and PetSmart. Clients also in Nix’s unit are Gorilla Glue, O’Keeffe’s, O-Cedar and Brooks Running.
Laura is an experienced retail leader, bringing hard-earned business insight to her clients marketing efforts. She applies her deep retail and franchise experience to get results for her clients.
Pushing clients out of their comfort zones has been a defining strategy in her career, driving her teams beyond standard media strategies.
With a background in media planning and buying at national and local levels, Laura has led marketing strategy for a variety of client teams including Famous Footwear, Meijer, Michael’s 11 Arts & Crafts, Paramount Parks, Herschend Theme Parks, Mederma, Naturalizer, Shoes.com, Dick’s Sporting Goods, and 5-hour Energy.