SVP, Client Strategy
A media and marketing aficionado, Marcus has been building brands and strategic media approaches for 12+ years, both agency and client-side. He strives to deliver the best solutions for our clients while growing and mentoring high-performing teams and has vast experience transforming brands including Ashley, Conn’s HomePlus, Famous Footwear, Wendy’s and more.
In 2020, he was recognized as an up-and-comer in the industry, being named to the Forty Under 40 list published by Home Furnishings Business.
Marcus resides in Cincinnati, Ohio with his family and is an avid Ohio State Buckeyes fan. Outside of work, you’ll find him either enjoying the great outdoors or coaching his kids’ sports team.
with Marcus Moore
What’s the most memorable piece of advice you’ve received during your career?
Whether it was through work, or my time participating in or coaching youth athletics, the best piece of advice I received was to take a “lean in” mentality. Don’t wait to be told or given permission. If you are passionate about it, do something about it. And while having passion is critical, exhibiting it is just as important. The businesses we work with want partners who clearly love what they do-partners who want to help build their businesses and brands. I take that passionate, proactive approach to all client business I lead. I strive to provide strategic thinking, gain trust, and open up new ideas and opportunities.
Having led media teams across a wide range of markets, what is the one lesson that applies to all?
That no one market is the same and you can’t take a cookie cutter approach to local media planning. What works in one market may not work in another. Every DMA from New York or Chicago to LA – has their own unique make-up and requires specific knowledge and tools to be successful.
What makes you excited to come to work every day?
The people. The people within our four walls, our clients and our media partners. Not many people get the opportunity to work with some of the brightest minds in the industry, on big name brands, and the biggest media companies in the world. Luckily, I do – and I don’t take it for granted.