Meghann Craig

SVP, Head of Brand

With 16 years of ad agency experience, Meghann leads Empower’s own Marketing and PR efforts. She’s a member of Forbes Communication Council, AdClub Board Member, and past PRSA Cincinnati president.

Meghann is a creative storyteller at heart who shines the spotlight on cutting edge campaigns, innovations and thought leadership earning headlines in Ad Age, Adweek, The Drum and MediaPost.

The results are two-fold: 1) our clients get the recognition they deserve in the press, speaking circuit and award shows and 2) Empower proves credibility through the real-life stories of its most powerful influencers – talent and clients.

Meghann has been with Empower for 10 years and has supported Empower’s agency marketing efforts since day one. While she used to split her time between Marketing and leading Word of Mouth for clients like Kroger, Shaw Floors and CPG brands, she now leads the Marketing team full time – treating Empower’s brand with the same care as her previous clients. Prior to Empower she was at WPP’s POSSIBLE unit (now Grey Midwest) and Gyro.

Interview.

Meghann Craig

What do you love most about your job?

I love bringing the sizzle to the steak – always “Yes, And” ideas in the room and thrive on building relationships. There are no strangers – just people I haven’t met yet.

What are some of your top career highlights?

Coordinating brand integrations on "LIVE with Kelly and Ryan," orchestrating agency experiences at the Cannes Lions Festival of Creativity, leading press tours in NYC and championing the great work people at Empower produce to help achieve titles like Ad Age Agency A-List Standout and MediaPost Media Agency of the Year.

When someone says, “that’s not possible.” I almost take it as a personal challenge to prove them wrong.

What’s the one thing that pushes your buttons?

When someone says, “that’s not possible.” I almost take it as a personal challenge to prove them wrong. Every night I put my daughter to bed I say, “you can do anything you put your mind to.” Because that’s the truth.

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