Mitch is the ultimate utility player. In his 16 years at Empower he has played key roles in Client Leadership, Integrated Planning, Strategy, innovation, and culture. The common thread that runs through his work is uncovering human truths and putting them to work for brands who understand the necessity of emotionally resonant, differentiated storytelling.
In his current role as the leader of Empower’s Brand Lab, Mitch is focused on developing direct-to-consumer (DTC) brands from scratch and working with cross-functional teams to build them into sustainable businesses.
Mitch’s work in the Brand Lab enables him to operationalize his passion: creating constraints and then working within them to develop wholly new ideas that live at the confluence of media and message.