For 9 years will was part of the team that built SapientNitro. He was Global Operations Director and lead all finance and operations across multiple international locations including UK, USA and Australia and JVs in Japan, Moscow and South America.

Will was the CEO of Aurora Media one of the largest sports production companies in Australia and the UK. They were the global sports production company for ICC Cricket, FIBA Basketball, Formula E racing and ATP Tennis.

Will became the CEO of a technology platform that managed $9.5B. Will successfully listed the business on the ASX and completed a merger with another tech company to value the business over $500M.

Will is CFO of the group and works across all entities.