CINCINNATI (April 11, 2021) – Today, Adweek announced Empower’s Chief Product Officer, Ryan Derrow, is among 19 Media All-Stars who gracefully guided clients through crisis. In the eyes of the editorial staff, the 2021 honorees helped reimagine business, strategy and consumer relationships.
At 16, Ryan Derrow started his first business, PC Express. The self-proclaimed data-geek drove all over to buy computer parts and develop custom computers to sell. Riding in his ’84 Plymouth jamming to Foo Fighters, Ryan used time spent on the open road contemplating his next inventions. Eventually, all roads led to Empower.
Celebrating 16 years at Empower, Ryan built four of the media agency’s marquee products that collectively drive explosive agency growth and new client wins (~20% in 2020). These innovations result in trustworthy performance for clients.
EMergeSM platform: This platform combines and analyzes 1st and 3rd party data, primary research, syndicated research, and Fast Data from search, social, and web analytics. The result is a detailed mapping of the consumer journey, along with key opportunities to engage them at the right places and times with the right message.
Media Agent: Ryan believes not just the big spenders deserve their advertising to work. This advertising service is housed within an interactive technology platform. Visit: https://ma.empowermm.com/ for more information.
Culture Tap is our proprietary digital marketing platform that uncovers trending content, topics or themes. Unlike social listening tools, it allows brands to react to real-time moments, instead of creating strategies around moments that have already passed.
ClearTrade® is Empower’s proprietary and award-winning programmatic buying solution that resets clients’ expectations for transparency, customization, and performance in a way they can trust.
“Ryan is a key reason why I get out of bed every morning and come to work,” said CEO Jim Price. “He is future-proofing our business – finding better ways to leverage data in the right way and spending client money economically and truthfully. He is the bedrock of our BD success. Every pitch won has Ryan’s fingerprints all over it,” says Price.
About Empower Media
America’s largest woman-owned media agency
Our advantage is simple: Clients first – not shareholders.
From the day we opened our doors in 1985, Empower has always challenged the media status quo.
Empower is a highly awarded and respected media agency. We are a multi-year recipient of “Agency of the Year” from MediaPost and Campaign US with honors from Ad Age and Adweek.
Our senior and experienced integrated team of Communications Strategy, Media Innovation, Media Planning and Buying, Creative, Marketing Scientists, Influencer Marketing and Data-Analytics work in collaboration on our client’s business daily.
Empower’s client tenure rate is unmatched–3X the industry average. Our clients include Tempur Sealy, Wendy’s, Brooks Running, Fifth Third Bank, Gorilla Glue, O'Keeffe's, E.W. Scripps, Jack Link’s, VTech, Bush Brothers, Zaxby’s, GNC, Famous Footwear, Ashley, LIXIL, O-Cedar, Rust-Oleum and RoC Skincare.
Empower Media is woman-run (67% female) and woman-owned – making it the largest woman-owned media agency in America.
Our offices are in Chicago, Cincinnati, Atlanta, New York, Houston and Palm Beach.