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Empower Sponsors BLINK Cincinnati with ‘See Yourself in Light’ Interactive Experience
Visitors to Create One-of-a-Kind Pieces of Light Art Projected for All to See

CINCINNATI – (October 7, 2022) – Empower is a proud sponsor of the nationally recognized immersive art experience known as BLINK. The Media Agency is creating its own installation that simultaneously transforms in scale while celebrating individuality. Empower’s “See Yourself in Light” uses data from a person’s digital photograph that is translated into a fractal design, with repeating patterns of stylized elements, absolutely unique to them. From there, individual art will unite to become a showcase of the togetherness of the community displayed on a three-story brick wall. See yourself in light at Empower’s headquarters in Cincinnati at 15 E 14th St. on October 13–16 from 7-11pm ET.

“We are so thankful to have incredible supporters and collaborators like Empower,” said Justin Brookhart, executive director, BLINK. “Their talented team is bringing an exciting and engaging interactive experience to the BLINK event,” he said.

More than 100 art installations stretching across 30 blocks and the Ohio river will illuminate the city of Cincinnati during BLINK.

“We’re thrilled to partner with BLINK and light up our beloved Over-the-Rhine neighborhood with our own take on innovative art and technology,” said Jim Price, president and CEO at Empower. “Furthermore, Empower’s mission is all about delivering on Media that Transforms and BLINK Cincinnati is an amazing artistic expression of transformation that inspires us all,” said Price.

The “See Yourself in Light” idea was driven by Empower’s talented team members and VP of Product Vince Ledney developed the custom fractal art code that makes it personal to each event attendee. Ledney spends most of his days deep in AI and machine learning – constantly innovating on the fringe, breaking the mold, and building for the future for Empower clients.

About BLINK Cincinnati

The BLINK experience creates an outdoor awe-inspiring event that promises large-scale projection mapping, murals, and interactive light sculptures from around the globe. Enter BLINK™, the nation’s largest light, art, and projection mapping experience, returning to Cincinnati for the first time since 2019 at the perfect time, bringing with it transcendent works across mediums. Sitting at the crossroads of innovative art and new technology, BLINK embodies the spirit of world-building, connecting artists who craft their own unique environments within the Cincinnati cityscape. This immersion within immersion transports attendees unlike any other event, simultaneously encouraging the seemingly impossible combination of escapism and mental presence.

About Empower

We are Empower, The Un-Holding Company. Our advantage is simple: Clients first - not shareholders.

From the day we opened our doors in 1985, Empower has always challenged the media status quo.

Empower is MediaPost’s 2021 Creative Agency of the Year, recognized as one of the top independent agencies by Campaign US, a two-time Ad Age Agency A-List Standout (2019 and 2021) and was crowned MediaPost’s 2016 Media Agency of the Year.

Our integrated team of experts in Media, Creative, Analytics and Word-of-Mouth Marketing outperform expectations. Celebrating two Adweek Media All-Star wins, back-to-back, while also being honored by the Webby Awards, The One Show, National ADDYs and ANA REGGIE Awards proves the eclectic talent at Empower is no one-hit wonder.

Empower’s client and employee tenure rate is unmatched - 3X the industry average. Some of our biggest fans include Brooks Running, Conn’s HomePlus, LIXIL (American Standard, GROHE and DXV), Tempur Sealy, Fifth Third Bank, Gorilla Glue, TriHealth, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, GNC, Famous Footwear, Ashley, Rust-Oleum, RoC Skincare and Newell Brands.

Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. Our Chicago office is located in the city’s bustling River North neighborhood, just steps from the Merchandise Mart. And our newest Atlanta hub is located inside the Interlock in West Midtown.

While much has evolved in our 38-year history, we remain independent with plenty of hustle…

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