The New Normal Field Guide: How To Navigate Marketing Post COVID-19

As governments gear up for some waves of economic re-opening, one pressing question probably sits at the forefront of your mind: “How do we operate in a ‘new normal?’” As the grinding halt of COVID-19 eases for businesses and consumers alike, you will need to have a plan for collaborating with your teams and partners to solve for marketing in “The New Normal.” With that thought in mind, Empower’s Retail Center of Excellence team has created a Field Guide to strategize your marketing through the first 90 days post COVID-19. Almost certainly, your consumers’ behaviors will be permanently changed. For some consumers, it may just be one behavior, yet for others it could reach 11 changed habits. Not everyone, however, will be eager to return to their normal in-store shopping habits, which means your e-commerce and brick-and-mortar locations will need to work more harmoniously than ever.

To begin implementing key elements of effective marketing in a post-COVID-19 world, download our New Normal Field Guide.

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