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TriHealth Names Empower Creative Media Agency of Record
The partnership comes amidst a rapidly changing healthcare landscape. “The intense consumerism that has affected nearly every other industry is finally emerging in healthcare,” said TriHealth Vice President of Marketing and Public Relations, Rob Whitehouse.

CINCINNATI (June 25, 2018) – TriHealth, Cincinnati’s premier healthcare system, has named The Creative Media Agency, Empower, its agency of record (AOR). Comprised of five hospitals – including two of the top 100 in the nation, Bethesda North and Good Samaritan – TriHealth’s mission is to improve the health status of the people they serve by providing a full range of services, including prevention, wellness and education.

“People want more transparency, which includes knowing outcomes, costs and patient satisfaction ratings. Empower, with a proven track record of building trust at scale and experience helping businesses thrive in so many other industries, understands this shift. These qualities combined with their Creative Media approach provides us with vital insights and methodologies to meet these consumer demands.”

The not-for-profit health system serves the Greater Cincinnati region with over 140 sites of care employing over 800 physicians, medical specialists and residents, making it the largest network of primary care generating almost $1.9 billion in revenue. With all TriHealth has to offer within a single network, patients can experience a faster time to treatment, better outcomes and lower costs through the elimination of duplication.

“TriHealth already has a good pulse on what people expect from their healthcare providers,” said Jim Price, CEO at Empower. “They have a meaningful story to tell and we are equally as passionate about their vision. Healthcare is personal. And like all personal relationships, they require trust. We will challenge TriHealth in the right ways to better connect with current and future patients in a way that is creative, emotional and backed by data and science.”

About TriHealth

TriHealth is an integrated healthcare system of hospitals, physicians and the community working together to help people live better. They provide clinical, educational, preventive and social programs through Bethesda North, Bethesda Butler, TriHealth Evendale, Good Samaritan and McCullough-Hyde hospitals and more than 130 other locations throughout Greater Cincinnati. This includes an ambulatory network, physician practices, research division, employer-based health services, hospice care, and fitness and health facilities. Learn more at trihealth.comFacebook.com/TriHealth@TriHealth on Twitter, and at YouTube.com/TriHealth.

About Empower

We are Empower, The Un-Holding Company. Our advantage is simple: Clients first - not shareholders.

From the day we opened our doors in 1985, Empower has always challenged the media status quo.

Empower is MediaPost’s 2021 Creative Agency of the Year, recognized as one of the top independent agencies by Campaign US, a two-time Ad Age Agency A-List Standout (2019 and 2021) and was crowned MediaPost’s 2016 Media Agency of the Year.

Our integrated team of experts in Media, Creative, Analytics and Word-of-Mouth Marketing outperform expectations. Celebrating two Adweek Media All-Star wins, back-to-back, while also being honored by the Webby Awards, The One Show, National ADDYs and ANA REGGIE Awards proves the eclectic talent at Empower is no one-hit wonder.

Empower’s client and employee tenure rate is unmatched - 3X the industry average. Some of our biggest fans include Brooks Running, Conn’s HomePlus, LIXIL (American Standard, GROHE and DXV), Tempur Sealy, Fifth Third Bank, Gorilla Glue, TriHealth, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, GNC, Famous Footwear, Ashley, Rust-Oleum, RoC Skincare and Newell Brands.

Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. Our Chicago office is located in the city’s bustling River North neighborhood, just steps from the Merchandise Mart. And our newest Atlanta hub is located inside the Interlock in West Midtown.

While much has evolved in our 38-year history, we remain independent with plenty of hustle…

Find us on Twitter, LinkedIn, Facebook, Instagram, TikTok and online.