Advertising Art Through Art
The largest theatrical producer in the world partnered with Empower to promote its most contemporary show. We transformed Chicago’s most popular urban neighborhoods of Lakeview, West Loop and Wicker Park with a nightly series of public art projections interweaving scenes from the performance with custom 3D art. A QR code led people to the ticketing page and street teams complemented efforts. Building excitement, intrigue and organic word-of-mouth, all experiential efforts paved the way for a grand celebration at Art on theMART, the largest permanent digital art projection in the world. This climatic finale projects onto the entire 2.5-acre façade of Art on theMART creating a street art display as breathtaking as the unique show itself.
“We are celebrating art through art,” explains Hilary Burns, vice president and general manager of Empower’s Chicago office. “When done well, street art has the power to interrupt our daily commute with something beautiful, abstract or provocative. This experiential concept is further proof of Empower’s Creative and Media hybrid offering coming to life under one roof,” Burns said.