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On a Roll, Empower Shortlisted in Two Categories of The One Show Awards

CINCINNATI – (May 3, 2021) – Empower and American Standard make multiple One Show Shortlists for their #Flush2020 campaign. Known as the most prestigious award show honoring advertising, design, and digital marketing, Empower was shortlisted for both Creative Effectiveness and Best Integrated Branding Campaign titles for its Creative and Word of Mouth Marketing work. This is Empower’s second year shortlisting in The One Show Awards.

Already earning recognition from the likes of Campaign US and The Drum, The One Show Shortlist marks another tally in Empower’s books for the campaign that generated more than 30,000 entries for a chance to win… you’ll never guess… toilet paper.

After 2020 proved to be a tough year for everyone, Empower noticed an uptick in social conversation about consumers wanting 2020 to end. The independent agency found a way to capitalize on this for American Standard by creating a campaign connecting the brand’s leading product to this shared sentiment.

Empower created three unique custom-designed toilet paper rolls printed with some of the worst parts of 2020: murder hornets, COVID, being stuck on mute and more. Then, they gave the rolls away in a series of online sweepstakes throughout December while engaging consumers and influencers alike to pick their most flushable moments.

With only 450 rolls to give away, 30,000+ people entered #Flush2020 for a chance to win. The paid social media element of the campaign resulted in an impressive 76,000 poll responses and generated an engagement rate significantly higher than even the strongest platform benchmarks: a 24% Engagement Rate on Facebook and a 17% Engagement Rate on Twitter.

With a rich legacy, The One Show honors the best of the best with groundbreaking ideas and creations from the most phenomenal minds.

“It’s an honor to receive recognition from The One Show,” says Rob FitzGerald, Empower’s president and chief operating officer. “It’s a testament to the impact #Flush2020 made on people and a great example of the culturally relevant, original thinking we do at Empower,” he said.

About The One Show

The One Show is the world’s most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

About Empower

We are Empower, The Un-Holding Company. Our advantage is simple. Clients first – not shareholders.

From the day we opened our doors in 1985, Empower has challenged the media status quo.

Empower is recognized as one of the top independent agencies by Campaign US, a two-time Ad Age Agency A-List Standout (2021 and 2019) and was crowned MediaPost’s 2016 Media Agency of the Year.

Our integrated team of experts in Media, Creative, Analytics, and Word-of-Mouth Marketing outperform expectations. Celebrating two Adweek Media All-Stars back-to-back while also being honored by the Webby Awards, The One Show and ANA REGGIE Awards proves the eclectic talent at Empower is no one-hit wonder.

Empower’s client and employee tenure rate is unmatched – 3X the industry average. Some of our biggest fans include Tempur Sealy, Fifth Third Bank, Gorilla Glue, TriHealth, Brooks Running, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, GNC, Famous Footwear, Ashley HomeStore, Rust-Oleum, The Body Shop, RoC Skincare and Newell Brands. 

Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. Our Chicago office is located in the city’s bustling River North neighborhood, just steps from the Merchandise Mart.

While much has evolved in our 35-year history, we remain independent with plenty of hustle…

Find us on Twitter, LinkedIn, Facebook, Instagram and online.