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Brad Groves
SVP, Managing Director – Integrated Creative

Brad is Managing Director of Empower, overseeing account management and integrated operations.

Previously, Brad was the senior leader in Omnicom’s The Marketing Arm NY office, responsible for Pepsi and NBA businesses. His strategic and creative acumen resulted in two Clio awards for the NBA and WNBA, two Cannes Lions for Pepsi’s Uncle Drew Long form branded content series and a Clio for Pepsi’s Back to the Future promotion.

Prior to joining TMA, Brad was a senior account leader on Miller Beer at Saatchi & Saatchi and was instrumental in turning around Miller Lite sales with a new creative campaign. In addition, he created the first global positioning for Vita Coco coconut water.

A long-time BBDO veteran, Brad worked on the Cingular Wireless brand launch and oversaw all of their national sports sponsorships and local team deals. He managed the highly awarded Foot Locker campaign that merged the brand into pop culture with TV spots, social videos and long form productions featuring top NBA and NFL athletes and celebrities. As integrated brand leader for Lowe’s Home Improvement, Brad managed a twelve-agency integrated team, production budgets, as well as, annual campaigns to help Lowe’s succeed against their top competitor.

With two decades of experience in advertising, Brad recognizes that marketing to consumers today is about an emotional connection. It is not about advertising at consumers, it’s about creating relevant and rich stories for people.