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Nancy Roth
SVP, Media Strategy

Nancy likes to challenge the status quo, to innovate and build unique strategic plans. She leverages creativity with an in-depth understanding of the consumer experience to identify and reach the most valuable audiences. Nancy has a track record of creating nimble teams, mentoring talent, and building strong client relationships.

With experience at various agencies in Chicago, including OMD, Spark and FCB, Nancy has worked on clients such as McDonald’s, Famous Footwear, Payless ShoeSource, Firehouse Subs, TGI Friday’s, Jiffy Lube, Supercuts, True Value, Citibank, SunTrust, Avis, and SC Johnson.

At OMD, Nancy was a Managing Director overseeing McDonald’s local media for the country; with a cross- functional team of over 100 employees who handled the planning and buying for 56 co-ops across all media.

As one of the first 9 employees at Spark, Nancy wore many hats, including new business director driving over 30% YOY growth for four years. She oversaw the out-of-home investment group and led strategic media planning on many retail and financial accounts.

Since 2020, Nancy was working as a consultant for clients, advertising agencies and media, most recently for Walmart Connect and Northwestern Medicine.

Nancy’s work has been industry recognized with Effie Awards, Creative Media Awards, Ace and OMMA Awards.

A graduate of the University of Wisconsin-Madison, Nancy enjoys spending time with family and friends, playing golf and traveling.