Featured in Adweek: 3 Reasons Why New Grads Are Choosing the Midwest Over Madison Avenue

Coastal cities aren’t all they’re built up to be

When you think of America’s hotbeds of entrepreneurial, innovative talent, you probably think of familiar places like New York, Los Angeles and Silicon Valley.

Life in the big city was once the destination for wide-eyed college graduates looking to make their mark, but bigger isn’t always better—in cities or the agencies inside them. The epicenter of innovation has slowly shifted from the coasts into the heartlands where one must not sacrifice ambition, talent or quality of life.

While it may sound too good to be true, here are three clear truths I shared in Adweek on why Midwest-living and mid-sized agencies are enabling people and businesses to flourish.

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