CINCINNATI (June 3, 2021) – On the heels of several new business wins, Empower announces five new promotions. This all-star female cast includes Vice President of Integrated Planning Courtney Ackerman, Vice President of Digital and Programmatic Laura Morris and Vice Presidents of Client Operations Meredith Comin, Jami Edgington and Sihui Zheng.
“Each of these leaders have been instrumental in Empower’s growth and culture,” said Rob FitzGerald, president and chief operations officer at Empower. “Their relentless drive, dedication and passion for the client businesses they work on are infectious and serve as a prime example for junior associates to emulate, he said.”
Courtney Ackerman, VP, Integrated Planning
Ackerman is recognized for leading integrated planning for the Business Unit responsible for wooing iconic brands such as Newell and RoC Skincare and adding them to Empower’s new client roster. Having worked at Empower for more than 16 years, her imprint on the company culture is felt by all especially by those she mentors and diligently finds developmental opportunities for. Her leadership style is known for “making it personal,” which is a core company value.
Laura Morris, VP of Investment, Digital & Programmatic
She has spent the great majority of her career integrating new technology into programmatic buying teams. This makes her the perfect fit to lead Empower’s programmatic team using the ClearTrade platform engineered with key advancements to address attribution, customization and performance. In her two years at Empower, Morris has led the adoption of Empower’s cutting-edge programmatic platform across 90% of Empower clients. She’s also contributed to the company culture in meaningful ways. The talent she fosters with the young leaders on her team and her ability to see the importance of human capitol in a tech driven world is critical to the future growth of the company.
Meredith Comin, VP, Client Operations
In her six years at Empower, Comin has approached her work with a client first mentality – always ensuring client needs and expectations are top-of-mind throughout the entire deliverable process. As a result, her team produces award-worthy work and helps maintain Empower’s unmatched client tenure–3X industry average. Most recently, she’s dug in with fervor taking over operational leadership of Empower Chicago’s business unit. In that role she has worked to drive new business growth, establish the proper staff plan and elevate operational performance across the unit. She works tirelessly with the Chicago team to ensure the office is thriving.
Jami Edgington – VP, Client Operations
Edgington embodies Empower’s company value of “Breakfast First” which is all about respecting the process. She has been at Empower for three-and-a-half-years bringing tenacity in her pursuit of operational excellence. Her expertise has driven improved efficiency and profitability across her business unit that is comprised of Brooks Running, Famous Footwear and GoDaddy. Edgington’s strong program management background enables her to brilliantly balance her business unit responsibilities along with running client work.
Sihui Zheng – VP, Client Operations
Sihui has worked at Empower for three-and-a-half-years. At Empower, she has been instrumental in shaping one of the fastest growing business units at Empower serving clients like Wendy’s, Tempur Sealy, Bush Beans and Fifth Third Bank. She has been critical to the success of several annual contract negotiations – ensuring that staffing meets client needs and allocating client dollars responsibly. Zheng is also a valuable member of Empower’s Diversity, Equity and Inclusion Board.
About Empower Media
America’s largest woman-owned media agency
Our advantage is simple: Clients first – not shareholders.
From the day we opened our doors in 1985, Empower has always challenged the media status quo.
Empower is a highly awarded and respected media agency. We are a multi-year recipient of “Agency of the Year” from MediaPost and Campaign US with honors from Ad Age and Adweek.
Our senior and experienced integrated team of Communications Strategy, Media Innovation, Media Planning and Buying, Creative, Marketing Scientists, Influencer Marketing and Data-Analytics work in collaboration on our client’s business daily.
Empower’s client tenure rate is unmatched–3X the industry average. Our clients include Tempur Sealy, Wendy’s, Brooks Running, Fifth Third Bank, Gorilla Glue, O'Keeffe's, E.W. Scripps, Jack Link’s, VTech, Bush Brothers, Zaxby’s, GNC, Famous Footwear, Ashley, LIXIL, O-Cedar, Rust-Oleum and RoC Skincare.
Empower Media is woman-run (67% female) and woman-owned – making it the largest woman-owned media agency in America.
Our offices are in Chicago, Cincinnati, Atlanta, New York, Houston and Palm Beach.