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Month: May 2020

Marketing
6 Questions Surrounding Retail’s “Apocalypse”
It’s clear that retail in the US needs some major transformation. There is no denying the steady, multi-year decline in US brick-and-mortar store traffic as more retailers are closing significant portions of their chains or liquidating their businesses entirely. But is it all doom and gloom?
Retail
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Kroger’s Albertsons Acquisition
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10 Hot Takeaways from MediaPost’s Retail Brand Insider Summit
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9/14/22
Media
Navigating the Virtual Endcaps: A Tactical Guide to RMNs
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Media
What is Media Planning?
Looking up the definition of “Media Planning” will result in some concise description that goes something like this: “The process of identifying the most effective media for advertising a product, service or brand.” While short and sweet, that description only scratches the surface of what “media planning” really is and fails to mention that “media planning” isn’t really about “the media.”
IntegrationMedia PlanningPlanning
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Marketing
The C Word: People Don’t See Themselves As Consumers, So Why Do We
Worried about data and privacy with your marketing efforts? This one simple change can help keep you and your organization on the right side of the debate.
Creative MediaPrivacy
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10/15/20
Creative
How Brands Can Avoid Toxic Self-Love
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5/17/20
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Relationship Marketing and the Pivot Away From Conversion Marketing
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5/17/20
Media
The Age of Accountability
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Empower