Empower

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Marketing
Code Switching: A Double-Edged Sword
Is it possible to be personally, professionally successful, and authentic at the same time?

For those within the majority, the answer may be an apparent and obvious “yes, of course.” For those within the minority, experience and conventional, generational knowledge would strongly argue the opposite.

I remember having a conversation with my grandfather years ago regarding how it would be wise for me to begin incorporating “proper English” into my daily life and filtering out slang, abbreviations, and improper grammar. His argument was simple, if I continued to talk and write like those I grew up around I would not be successful in corporate America. Put another way, if I presented myself as too black, I would not make it in white-corporate America. As a black man in marketing, my grandfather, was well practiced in downplaying his identity in order to have access to opportunities for upward mobility and recognition. He was taught to code-switch in order to succeed and he was teaching me to do the same.

Put simply, code switching is the ability to alter one’s language, behavior, or tone depending on the context or situation. It is often used to adapt to social, cultural, or professional environments, and is particularly common in situations where there is a clear distinction between majority and minority groups. For me personally, I have integrated code switching into my set of soft-skills like so many other BIPOC and underrepresented professionals. It now comes as natural as drinking my fourth cup of coffee just before 2PM on a weekday. It’s necessary, and likely will be that way for quite some time.

It is not my place to layout the exact manner in how I code switch, or how those outside of the group can join in and feel included. What I can do is provide a short perspective on the benefits and drawbacks as they relate to my personal experience. I do consider myself fortunate to work in an environment which does it best to encourage individuals to be themselves at work. When at the office I do not feel pressured to actively minimize my black identity. Natural hair styles are allowed. Dress is accepting of and encompassing various styles. Yes, the “be professional” subtext still exists but it is to a lesser degree than other organizations I have been a part of. All the while, I still code switch, because despite how inclusive my surroundings are, it is a reinforced practice that ensures that at the very least my opportunities of success will not be compromised based on ill-preconceived notions.

Having personal and professional success should not be hindered by my racial identity and my socio-economic upbringing is as good of a reason to continue to code switch, however it does come at a cost. Those who code switch, myself included, tend to self-report feelings of inauthenticity and a warped perspective of self. Feeling the need to code switch subconsciously reinforces prejudice and stereotypes that often culminate in the feeling of not being good enough. Those feelings are things that I have learned to cope with and manage, however this is not true for everyone else. At the same time, those who do or do not code switch should not be made to feel lesser or better than their peers. At its core code switching represents a dilemma that many black professionals in America face: should I suppress my cultural identity for the sake of career success, or should I sacrifice potential career advancement for the sake of bringing their whole selves to work ?

Like most things DEI related, this topic is complex and interconnected, not easily solved. However, understanding the roots of code switching, its importance, and how it is interconnected with your own freedom to be authentic are great places to start. Indigenous Australian activist and artist, Lilla Watson, once said, “if you have come here to help me you are wasting your time, but if you have come because your liberations are bound up with mine, then let us work together.” My code switching is an easy artifact to show that I am not comfortable bringing my full self to work, and if that’s true then there is a high chance that you also do not feel comfortable bringing your full self to work.

We can agree that our struggles are connected, then we can both work towards a mutual understanding. Creating an atmosphere where we all can find the courage and peace of being one’s truest self, benefits the greater good for all.

Marketing
Celebrating Black History Month – What’s Your Plan?
“The things that make us different, those are our superpowers.” – Lena Waithe

Every year as we usher in the new year, we layout plans to celebrate Black history month. Typically, it’s filled with lots of articles celebrating the contributions of great Black inventors, entertainers, politicians, sprinkled with quotes from Rev. Martin Luther King, Jr.’s famous speeches. Then we check the box that we’ve acknowledged the month and shift gears to the next celebration in March. But this month is so much more than a content calendar filled with “I Have a Dream” reposts and George Washington Carver’s peanut inventions. It is time to assess and re-affirm a commitment to Black Empowerment for the year.

So, what does that mean? It means treating the month as we would a business plan. We set goals for the year, and we track our progress in achieving those goals, as well as seek out ways to be better and do better. And to you, the question we ask is…

What is your plan for 2023 to affirm your commitment to Black Empowerment?

This is not a question that only organizations need to answer, but individuals as well. What can be done to help Black team members feel empowered to bring their uniqueness to the table every day? How do we allow those team members to showcase their superpowers? What can you do to promote fairness and equity towards upward mobility in your organizations? And how can you promote belonging and inclusion as part of the norm, not just the exception?

Once again, this is not just an organizational assessment, but an individual assessment as well. As a Black female senior leader in my organization, it has been my privilege to help my fellow Black team members to plan their career paths within our organization, by mentoring and helping to create a process that allows for a fair and equitable environment to unleash their superpowers, while still allowing them to live unapologetically. At Empower, we call it #LiveEmpowered!

So, what’s your plan for 2023?

 

Empower