May, 2020 - Empower

Media

Dear Diary, Nielsen to Retire Legacy TV Measurement

Dear Diary, There’s no easy way to say this, so I’ll just get to the point: It’s over. It’s not you, it’s me.

Intelligence

Back to Latest

Get Our Best Insights

Updates delivered straight to your inbox

Influencer

Pitch Like a Pro

Journalists are friends. Not food. We all know this deep down, but sometimes must be reminded when we have an awesome new product or story and can’t help ourselves.

Back to Latest

Get Our Best Insights

Updates delivered straight to your inbox

Media

The Age of Accountability

Welcome to the age of accountability, where brands are held to a higher standard, and where consumers have control. Gone are the days of big brands leveraging their weight to broadcast one-way messages, with no consequences when they misuse consumer trust. The steering wheel has been wrestled away from brands and is now being guided by a new wave of consumer conscience.

Creative Media

Back to Latest

Get Our Best Insights

Updates delivered straight to your inbox

Influencer

Community Management Check In: Focus On Personal

Welcome to a recurring series where we explore different areas of community management on social media. Community management is all about the relationships your brand has with its consumers in the social space and how you convert consumers to loyalists. Building that initial relationship can be tough, but it’s important to be responsive, attentive and transparent with consumers to build and maintain their trust. It’s part science, part art – and it’s always changing. Follow along as we delve into different questions we receive and how we approach community management.

Community Management

Back to Latest

Get Our Best Insights

Updates delivered straight to your inbox

Influencer

Marketing To Millennials On Social Media

Millennials – everyone is talking about them, yet no one understands them. How they consume advertising has left marketers scratching their heads for quite some time.

Mobile

Back to Latest

Get Our Best Insights

Updates delivered straight to your inbox

Media

What CPG’s Must Learn From the Direct to Consumer Revolution

The acronym “DTC” is best known as direct to consumer. But today, it also could stand for “death to CPGs.” Giant CPG brands with business models built on optimizing sell-through at retail are having market share taken from them. That market share is being taken by digitally native DTC brands that are attuned to changing consumer preferences.

CPG DTC eCommerce

Back to Latest

Get Our Best Insights

Updates delivered straight to your inbox

Media

Is Native Advertising Part Of Your Digital Strategy?

It is becoming increasingly difficult for brands to connect with consumers in a fragmented media landscape. Consumers are accessing content when and where they want to, how they want to, on multiple platforms and devices.

Digital Native Advertising Programmatic Strategy

Back to Latest

Get Our Best Insights

Updates delivered straight to your inbox

Creative

Empower’s Annual Connect Event Reveals Critical Marketing Strategy

This will be part one of a multi-part series featuring Empower’s Connect’18 Home Summit. Tune into our podcast, Breakfast First to hear more from Connect guest and speaker, John Feld, senior vice president of programming at HGTV. And you’ll even hear from Fixer Upper star and famous woodworker, Clint Harp. Focusing entirely on the home shopping category, Empower hosted the biggest brands in media, home and technology to discuss the future of marketing and drive deeper connections with customers.

Event

Back to Latest

Get Our Best Insights

Updates delivered straight to your inbox

Marketing

Five Lessons Jonathan Mildenhall Taught Me About Trust As A Marketer

“If I had my wish for the industry it would be (to) get back to work that shapes culture for the better,” said Jonathan Mildenhall, internationally renowned marketing expert and former Airbnb CMO.

Back to Latest

Get Our Best Insights

Updates delivered straight to your inbox

Influencer

Facebook Is Shutting Down The Use Of Third-Party Data And Here’s What To Do About It

In the wake of the Cambridge Analytica scandal, Facebook announced changes to how much data apps can request from users and new tools to ensure people have more control over their information on Facebook.

Facebook

Back to Latest

Get Our Best Insights

Updates delivered straight to your inbox