May, 2020 - Empower

Marketing

The Power of The Employee Voice: A Guide to Harnessing Your Most Influential Audience

"Sixty-two percent of millennials would rather sacrifice pay to work for a purpose-driven company than work for one that does not have a purpose”

Event Interview

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Influencer

Community Management Check In: 3 Ways to Take Your Community Management to the Next Level

Welcome to a recurring series where we explore different areas of community management on social media. Community management is all about the relationships your brand has with its consumers in the social space and how you convert consumers to loyalists.

Community Management

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Media

Google Adwords Launches “Ad Suggestions” Feature

Beginning April 30th, 2018, Google will be adding a feature called “ad suggestions” to certain AdWords accounts.

Google Search Search Marketing

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Marketing

Making Sense of the Home Landscape

The home category has always been a passion of mine. Since building my first home nearly 15 years ago, I’ve learned professionally and personally that the category is much like a roller coaster and it’s critical to keep an eye on what the trends are saying. I recently had the opportunity to attend a conference hosted by the Home Improvement Research Institute, better known in the industry as HIRI. And you may find the insights quite interesting.

Account Service

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Media

Apple’s Purchase of Texture is About The Value of Direct Relationships

It’s been a busy news week for F.A.A.N.G., the coined moniker for the collective of the most popular tech stocks that includes Facebook, Amazon, Apple, Netflix and Google.

Content Marketing Out-of-Home Print

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Media

Visual Search: The Big Picture

There’s a myth out there that proclaims humans process images 60,000 times faster than text. It’s since been refuted, but still points to the basic truth that images are more easily digestible than text.

Google Programmatic Search

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Media

Why You Need Attribution at The Center of Your Media Plan

One of the hardest questions for any marketer to answer is: How should I spend that next marketing dollar? Whether you’re planning a full-year campaign or supplementing your current execution, there are many factors to consider.

Attribution Intelligence

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Media

Get Ready for 5G

There was once a time when simply accessing the Internet on a mobile phone was a big deal.

5G Creative Media Mobile Technology

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Media

(Not) Another GDPR Article

This is not another “what it is” or “checklist” for General Data Protection Regulation (GDPR). Plenty of that content has been produced already and Empower has curated some of the best that we’ve seen here for easy reference.

Intelligence

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Marketing

Empower’s SXSW 2019 Cheat Sheet

Last week, Empower sent a crew down south to Austin, Texas for the SXSW 2019 Conference.

Event SXSW

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