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Month: May 2020

Marketing
5 Key Takeaways From The 2019 ANA Masters of Marketing
Last week over 3,000 marketers descended on Orlando, Florida for four days of learning and inspiration from some of the best CMOs in the business along with other movers and shakers.
Event
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5/17/20
Media
Empower’s Second Annual Advanced Video Summit Tackles the State of the Industry
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5/17/20
Creative
Empower’s Annual Connect Event Reveals Critical Marketing Strategy
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5/17/20
Marketing
The Power of The Employee Voice: A Guide to Harnessing Your Most Influential Audience
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Media
Google Gets Rid of Average Position Metric. Now What?
Beginning September 30th, Google will officially commence sunsetting the average position metric in the Google Ads platform.
GoogleProgrammaticSearch
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9/14/22
Media
Navigating the Virtual Endcaps: A Tactical Guide to RMNs
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9/12/22
Media
Apple… But What About Consumer Privacy?
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7/21/22
Media
Performance Max: The Automation Advantage to Google Ads
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Media
Don’t Wait For Data-Driven TV Standardization
The ability to leverage both third and first party data to better target our TV buys has led to ROI improvements of twice the traditional buys. And while those results are outstanding, the truth is that we’re still a long way from realizing the full potential of data-driven TV.
IntelligenceTV
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1/20/22
News
Brett Mowry Joins Empower as Senior Vice President, Intelligence
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Written by Meghann Craig
3/5/21
Media
Paramount+ Marks the Maturation—And Saturation—of Streaming
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5/15/20
Analytics
Data Science Predicts a “Return To Normal” For Each State
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Marketing
Relationship Marketing and the Pivot Away From Conversion Marketing
At the heart of both advertising and marketing is a shared goal: to inform. They inform people that a product or solution can make life better. But information is no longer scarce nor hard to find. People can be more specific now in their search for information than ever before.
Creative Media
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10/15/20
Creative
How Brands Can Avoid Toxic Self-Love
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5/17/20
Media
The Age of Accountability
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5/17/20
Media
Get Ready for 5G
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Influencer
Public Relations Marketing
The landscape of public relations (PR) is constantly changing. So much so that it took thousands of submissions, a year’s worth of research and a public vote for the Public Relations Society of America to agree upon an updated definition.
Public Relations
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7/13/20
Influencer
PR News Measurement Conference Recap: Kpis That Go Beyond Impressions
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Media
Human Relationships are Key to a Successful Programmatic Campaign
It’s true–machines and algorithms within the programmatic ecosystem allow us to make faster media buying decisions, smarter data-driven optimizations and provide real-time results.
Programmatic
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Related Content
9/14/22
Media
Navigating the Virtual Endcaps: A Tactical Guide to RMNs
Read More
9/12/22
Media
Apple… But What About Consumer Privacy?
Read More
5/15/20
Media
Covid-19: The Trend That’s Shaping Search
Read More
Media
Empower’s Second Annual Advanced Video Summit Tackles the State of the Industry
Over 20 media partners participated in Empower’s advanced video summit to help navigate the rapidly changing video ecosystem. Not only did the creative media agency pop the hood on valuable insights, but Empower also leveraged this opportunity to push plan and purchasing innovations with key media partners.
EventProgrammatic
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Related Content
9/14/22
Media
Navigating the Virtual Endcaps: A Tactical Guide to RMNs
Read More
9/12/22
Media
Apple… But What About Consumer Privacy?
Read More
5/15/20
Media
Covid-19: The Trend That’s Shaping Search
Read More
Media
Beyond Comprehension – Where Voice Search Could Be Headed
Voice search has long been a hot topic. In response to this, all of the big players have developed their own product covering voice-enabled options such as mobile search (Siri, Google Voice, Bixby), home assistants (Alexa, Google Assistant), PCs (Cortana), even remote controls (Xfinity Voice Remote).
ProgrammaticSearchVoice Search
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Related Content
9/14/22
Media
Navigating the Virtual Endcaps: A Tactical Guide to RMNs
Read More
9/12/22
Media
Apple… But What About Consumer Privacy?
Read More
6/27/22
Media
The Future of Search Part 5: The True Future of Search and How it Ties to Retail
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Influencer
Navigate Brand Crisis with Social Listening
It always happens when you least expect it – a brand reputation crisis. It could be a negative customer service interaction, an influencer or spokesperson gone wrong or a poorly timed commercial.
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12/19/22
Social
The Advertising Miracle of Advent Calendars
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11/17/22
Social
Meta’s New Standards for Performance Marketers
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9/21/22
Social
It’s Time to BeReal
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Media
Google Updates Brand Safety Exclusions For YouTube
Google recently changed its approach to content exclusions within YouTube and other video properties.
GoogleProgrammaticYouTube
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Related Content
9/14/22
Media
Navigating the Virtual Endcaps: A Tactical Guide to RMNs
Read More
9/12/22
Media
Apple… But What About Consumer Privacy?
Read More
7/21/22
Media
Performance Max: The Automation Advantage to Google Ads
Read More
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