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Media
Why You Need A Data Management Platform
We use data to uncover truths about our audience, but the way we do it has rapidly evolved. Gone are the days of relying on an unhindered collection of big data, because today we can uncover a single source of truth about granular segments.
Influencer
Why Boosted Posts Aren’t Part Of A Paid Social Strategy
Advertising on social media is essential in today’s shifting media landscape, where more people are cutting cords and crossing over into the online world.
Media
Empower’s Connected TV Panel Experts Dish Out Key Insights on Growing Trend
The burgeoning age of “cord cutters” has initiated one of the hottest new trends in our industry: Connected TV (CTV).
Influencer
WOMM This Way
Experiential marketing is one of the most powerful tools in a marketer’s arsenal. Why? Experiences such as events, sponsorships, pop-ups, PR stunts, street teams and the like, when done well, get people talking.
Influencer
Current Social Trends: Here’s What You Need to Know
The social sphere is a crazy place. Opportunities to advertise are ubiquitous, popping up in all new shapes and sizes on a variety of platforms.
Media
Harnessing Automation Within Search
Much of the conversation around automation focuses on disrupting labor processes in sectors like manufacturing, service and retail. With each passing day, it’s apparent that no sector is immune to automation.
Marketing
Featured In Adweek: 3 Reasons Why New Grads Are Choosing The Midwest Over Madison Avenue
Coastal Cities Aren’t All They’re Built Up To Be. When you think of America’s hotbeds of entrepreneurial, innovative talent, you probably think of familiar places like New York, Los Angeles and Silicon Valley.
Media
Prime Day Upstages – And Could Shape – The Holiday Shopping Season
Amazon has become a true force in the U.S. economy. For quick proof, you need not look further than these stats: Each month, nearly 200 million people visit Amazon.com. Their sales make up nearly 50% of retail ecommerce sales in the U.S. Nearly 1/3 of the U.S. population are Amazon Prime Members.
Influencer
Keeping Influencer Marketing Authentic: How To Get Around Fake Followers
Influencer marketing. It’s a unique, clever and ever-changing practice that most brands either already use or have seriously considered.
Media
E-Commerce: Paid Search’s Latest Battleground
As noted in our past article, Prime Day Upstages-And Could Shape-The Holiday Season, the most recent Amazon Prime Day was a roaring success.
Empower