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Articles/POVs

LEADING THE WAY.

EMPOWERING THE INDUSTRY.

2023/2024 Upfront Predictions

Code Switching: A Double-Edged Sword

Celebrating Black History Month – What’s Your Plan?

The Advertising Miracle of Advent Calendars

Down with MTA, Long Live MEA

Kroger’s Albertsons Acquisition

Meta’s New Standards for Performance Marketers

An Insider’s View from the OMMA Jury “Box”

2022 Holiday Shopping Outlook

’22/’23 Upfront Wrap Report

Navigating Today’s Video Landscape

It’s Time to BeReal

10 Hot Takeaways from MediaPost’s Retail Brand Insider Summit

Navigating the Virtual Endcaps: A Tactical Guide to RMNs

Apple… But What About Consumer Privacy?

Leave a Comment or Be Left Behind

The Effects of a Cookieless Future and the Evolution of Data

Q3 Impact of Economic Uncertainty Report

Performance Max: The Automation Advantage to Google Ads

Empower’s Six Favorite Social Trends in 2022 (so far…)

Walmart Connect and Roundel Announce New Search Layouts

How to Make Your Social Media Feed More Appetizing to Consumers

The Future of Search Part 5: The True Future of Search and How it Ties to Retail

The Future of Search Part 4: The Retail-Focused Evolution of Google’s SERP

Walmart Connect Introduces Display Self-Service (DSS) Platform

The Future of Search Part 3: How Google Can Follow in Amazon’s Footsteps

The Future of Search Part 2: Google’s Path Through the Post-Cookie World

Publicis Acquires Profitero, Adding to In-House Commerce Suite

The Revolution of Virtual Product Placement

The Future of Search Part 1: How the Deprecation of Cookies is Pushing Search Forward

Elon Takes Over Twitter

’22/’23 Upfront Predictions

Live Shopping and Retail Trends

The Metaverse: What We’ve Learned So Far

Combining Sponsored & Organic Search in a Growing Ecommerce Universe

Political Preparedness 2022

Meta’s Day of Reckoning

Augmented Reality “Try-On” Technology Launches for Pinterest Home Décor Category

Cincinnati Biz Courier Cover Story: Cincinnati’s Largest Ad Agency, Enters New Phase of Growth

Instacart and Retail Media: A Potential Growing Conflict

Three Tips for a Successful Live Shopping Event

Staying Ahead of the Influencer Game

More Retailers Move to Online Marketplace Model

Living Unapologetically

Walmart Teaming Up with TalkShopLive

Online Or In-Store: The Commerce World Just Got a Whole Lot Trickier

5 Ways Brands Can Win with Gen Z on TikTok in 2022

Shop Local, Shop Live

Amazon’s Private Label Practices Spark Anti-Trust Concerns

Welcome to the Metaverse

Lowe’s Launches One Roof Retail Media Network

Amazon’s Third Quarter Results Miss the Mark

Q4 Consumer Pulse Check

Image Classification through Convolutional Neural Networks

What “Good” Marketing Looks Like

Advertising Without Inventory

Get The Most Out of Your YouTube Influencer Program

MRC Ends Nielsen’s Accreditation. Now What?

Publicis Acquires Citrus

BigCommerce Acquires Feedonomics

Empower Webinar: CultureTap Holiday Content Planning Guide

The Argument Against Amazon Prime Day

Sponsored Search and the Impact of Third-Party Platforms

Prime Day 2021 Recap

Google Unveils Shopping Graph, New Commerce Features

Brands, Get Your MOJO Back

Retailers and Juneteenth: Make It Meaningful

Three Takeaways from YouTube’s Brandcast: Commitment to Diversity, Enhanced Brand Safety and a New Content Format

MediaPost Featured: How Will This Year’s Upfront Be Different?

What’s Hot in Influencer Marketing: Clubhouse

Empower Webinar: Spring & Summer Food Category Trends

Paramount+ Marks the Maturation—And Saturation—of Streaming

Home Magazines Deliver DIY Inspiration and Trigger Sales

Navigating Search and Social in a Cookie-less Future

Navigating Ratings Erosion in Linear TV

Preparing for a Cookieless Future

Apple’s iOS 14 Update May Radically Change Your Facebook Campaign

Featured in PR Daily: Five Influencer Marketing Predictions for 2021

YouTube Audio Ads Beta Is Live and Available

Is Retail Media Saturated?

Instagram’s Branded Content Tool Gets a Boost

Home Alone: Empower Holiday 2020

Home for the Holidays

The X-Factor: A Closer Look at Consumers in Q4 2020

Updated Data Science Monitors COVID Hot Spots, Potential Lockdowns

How Brands Can Avoid Toxic Self-Love

Making Sense of Sponsored Search on Amazon and Walmart: Part 4 – ROAS and Profitability

Making Sense of Sponsored Search on Amazon and Walmart: Part 3 – Offline Revenue

Making Sense of Sponsored Search on Amazon and Walmart: Part 2 – Attribution

Making Sense of Sponsored Search on Amazon and Walmart: Part 1 – Auction and Ranking Dynamics

Walmart+ Goes Toe-to-Toe with Amazon Prime

Empower Webinar: How to Thrive in the Marketing World Ahead

Amazon Opens First Amazon Fresh Grocery Store

Amazon Prime Day 2020 Field Guide

Digital Platforms Adapt to Expand E-Commerce Capabilities

Back-to-School During COVID-19: Don’t Back Out. Adapt Your Approach.

Amazon Prime Day 2020: What to Expect & How to Prepare

2020 NewFronts Put a Brighter Spotlight on Streaming

To Post or Not to Post: How Brands Can Respond to a Call for No Facebook Advertising in July of 2020

The Future of Music: Streaming at Home, Nostalgia Reigns & Virtual Entertainment is the New Normal

Facebook Takes Massive Leap Towards Frictionless Commerce

Maximizing Profits For Digital Commerce Advertising

The New Normal Field Guide: How To Navigate Marketing Post Covid-19

Social Distancing And The Shift To Social Media

Data Science Predicts a “Return To Normal” For Each State

Let’s Get Personal: How Businesses Can Stand Out In Times Of Crisis

Marketing Shifts in Light of Coronavirus

Small Steps Can Make a Big Difference for Your Social Media Audience

What Does Measurement Mean to Marketers During Covid-19?

Covid-19: The Trend That’s Shaping Search

Amazon Halting Delivery Of Non-Essential Items to its Warehouses Until April 5th

Coronavirus Hits The States. Here’s What Advertisers Can Do.

Google’s Serp Layout Tests Cause Commotion

Walmart Media Group (WMG) Offers up Self-Service Route for Sponsored Ads

Algorithmic Bidding: Looking Back At The Holidays

From Clear History To Off-Facebook Activity: What It Means, And How It Impacts Advertisers

Google Set To Remove Third-Party Cookies

Blind Trust: How True are Amazon Reviews?

Emerging Opportunities On Facebook And Instagram

What We Learned from Netbase Live

2019 Holiday Predictions

3 Key Takeaways from the ANA Marketing Law Conference

The Reality of Voice Search

Focus on Experience Leads Toys “R” Us Revival

Quibi: The Bite-Sized Streaming Experiment

5 Key Takeaways From The 2019 ANA Masters of Marketing

Google Gets Rid of Average Position Metric. Now What?

Don’t Wait For Data-Driven TV Standardization

Relationship Marketing and the Pivot Away From Conversion Marketing

Public Relations Marketing

Human Relationships are Key to a Successful Programmatic Campaign

Empower’s Second Annual Advanced Video Summit Tackles the State of the Industry

Beyond Comprehension – Where Voice Search Could Be Headed

Navigate Brand Crisis with Social Listening

Google Updates Brand Safety Exclusions For YouTube

Dear Diary, Nielsen to Retire Legacy TV Measurement

Pitch Like a Pro

The Age of Accountability

Community Management Check In: Focus On Personal

Marketing To Millennials On Social Media

What CPG’s Must Learn From the Direct to Consumer Revolution

Is Native Advertising Part Of Your Digital Strategy?

Empower’s Annual Connect Event Reveals Critical Marketing Strategy

Five Lessons Jonathan Mildenhall Taught Me About Trust As A Marketer

Facebook Is Shutting Down The Use Of Third-Party Data And Here’s What To Do About It

The Power of The Employee Voice: A Guide to Harnessing Your Most Influential Audience

Community Management Check In: 3 Ways to Take Your Community Management to the Next Level

Google Adwords Launches “Ad Suggestions” Feature

Making Sense of the Home Landscape

Apple’s Purchase of Texture is About The Value of Direct Relationships

Visual Search: The Big Picture

Why You Need Attribution at The Center of Your Media Plan

Get Ready for 5G

(Not) Another GDPR Article

Empower’s SXSW 2019 Cheat Sheet

Why You Need A Data Management Platform

Why Boosted Posts Aren’t Part Of A Paid Social Strategy

Empower’s Connected TV Panel Experts Dish Out Key Insights on Growing Trend

Current Social Trends: Here’s What You Need to Know

Harnessing Automation Within Search

Featured In Adweek: 3 Reasons Why New Grads Are Choosing The Midwest Over Madison Avenue

Prime Day Upstages – And Could Shape – The Holiday Shopping Season

Want to Win at Retail? Look to Gen Z

Keeping Influencer Marketing Authentic: How To Get Around Fake Followers

E-Commerce: Paid Search’s Latest Battleground

6 Questions Surrounding Retail’s “Apocalypse”

A New Generation of Brands

What is Media Planning?

The C Word: People Don’t See Themselves As Consumers, So Why Do We

The Rise of the Subscription Era

Highlights From Social Media Marketing World 2018

Programmatic Trends to Watch in 2018

SBLII: Which Brands Scored Big And Who Went Home Empty Handed

Flourishing After Facebook Zero: 5 Things You Need To Know To Succeed Post-Algorithm Change

6 Steps to Franchisee Social Media Success

Experiential Marketing

Chrome will Start Blocking Ads February 15

Google Store Visits Feature Can Help Bridge Gap Between Online and In-Store Metrics for Small Businesses

Perfect is the Enemy of Good in Attribution

3 Tips for Brand Safety in Programmatic Buying

Taking Programmatic Buying In-House? Answer These Questions First

4 Ways Programmatic Buying Boosts Media Plans

3 Programmatic Buying Myths

The 6 Elements of Snackable Content

3 Reasons Agencies Should Work with Startups

5 Powerful Ad Retargeting Techniques

Storytelling: The Single Currency for Media & Marketing

Let’s Get Physical: Flexing Our Brand Activation Muscles at ANA Chicago

PR News Measurement Conference Recap: Kpis That Go Beyond Impressions

Measuring Return On Objective: An Alternative Success Metric